How to Price Embroidery in Custom Apparel
Embroidery, a timeless decoration method that has stood the test of time, is a popular choice to showcase your brand logo. The quality of embroidery creates a sense of value for the product and gives your brand a distinguished look that other decoration methods may not be able to match. However, embroidery can be expensive to produce, and you may find yourself paying more per garment than you would for a screen-printed or heat transfer design. This is why it’s important to understand the ins and outs of embroidery pricing.
Unlike screen printing, embroidery is not limited to specific colors or fabric types. You can decorate a wide range of items, from hats to polos to water bottles, with embroidery. This opens up a world of possibilities for your business and can help you expand your client base beyond local businesses or school groups. Embroidery is also less labor-intensive than screen printing, as you can produce multiple garments at once. This makes it an ideal choice for large orders that you’re trying to fill at a rapid pace.
You can increase the perceived value of your custom apparel with embroidery by pricing it at a higher price point than what you would charge for a similar item that’s been decorated through a different method. The higher price point will attract more clients and help your brand grow faster. Additionally, embroidered items tend to last longer than printed or heat-transferred clothing, meaning that your investment will pay off over the long term.
One of the best things about embroidery is that it can be used to add text and graphics to a variety of different types of products. However, it’s important to remember that the text and fonts you choose will be created out of thread, so they need to be legible and easy to read. This is why it’s a good idea to avoid fonts that have decorative serifs or are highly stylized. Instead, well-spaced and simple sans-serif fonts will run more smoothly on the embroidery machine.
Another way to make sure that your embroidered text and graphics are high-quality is to use a vector-based art file. Vector files are made from a series of line segments that connect to each other and can be enlarged without losing clarity or resolution. Using this type of file can help your embroidery look more professional and polished than a raster-based file.
Finally, it’s important to keep in mind that embroidered artwork should be sized appropriately for each type of garment you’re decorating. The maximum size for a logo on a polo will be much different than the maximum size for a logo on a cap. To ensure that your embroidered art will be clear at all sizes, Kick Print can create an accurate mock-up of your design before it is produced. This will help you avoid any surprises when your customers receive their orders.custom apparel embroidery