10 New Tips For Effectively Promoting Your Book On Talk Radio
For nearly 20 years, we've been telling you about the worth of talk radio as a way for promoting your book to the masses. As one of the country's top suppliers of radio reveals around the country, we schedule anywhere from 50 to 100 interviews week in and week out. As an outcome of our close working relationship with the media, we understand what works and what does not. Because we desire you to prosper with talk radio, here are 10 brand-new “inside” ideas to assist you become the sort of guest every host wishes to have on his/her show:
Be real. Present yourself the manner in which you truly are. Do not put up a incorrect or manufactured front. If an audience perceives you to be phony, your message will stop working. Be REAL. Be who you truly are.
Be sensitive about political views. Always attempt to acknowledge that the other side has some good points if you are going over a questionable political issue. Remember that radio audiences vary. By “taking and giving,” you will win reliability points with your entire audience.
Do not be caught unaware about a breaking or current news story that relates to your book. Projecting yourself as educated will assist to build your trustworthiness with listeners.
Tie-in a regional angle if at all possible. Whether you are speaking to a radio reveal out of St. Louis, Detroit, or Sacramento, make certain to tie the area in to what you are stating. For instance, if your book is about the economy or property, talk about the joblessness rate or real estate values because particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more notably, you keep them tuned in and interested in your message.
Do NOT use a cell phone. Always make certain to use a secure landline for all of your interviews. Cell phones are undependable for on-the-air interviews and you stand the possibility of getting cut off in the middle of your interview. Obviously, this is a significant family pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and rate of his program messed up. If your interview is interrupted due to mobile phone issues, don't expect them to put you back on the air or reschedule you.
Often you can get so covered up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your primary message. Attempt to constantly remember your primary focus and do not get too off-topic.
Match your interview speed with that of the radio host. If the host's design is simple and slow, do your best to adjust. The positive relationship between you and the host will keep routine listeners interested in your message.
Limitation numbers and data throughout your interview. If you have a specific figure that you think uses extremely highly to your message, use it and hammer it home. However beware ... if you throw too many numbers at the audience, you will lose their interest and they will ignore.
Don't phony it if you are in the dark about an issue! Don't be scared to admit it if you aren't familiar with an issue the host brings up or do not understand the response to a question. You will lose instant trustworthiness by pretending to understand something when you actually do not. On the other hand, your trustworthiness goes through the roof when you are viewed by listeners as being honest.
Remember that radio is an one-on-one medium. Talk to the host in a personal and conversational way, and if there are callers, do the very same with them.
Remember— your intent for every interview is to enlighten the listening audience about your book and interest them in purchasing it.
If you wish to hear more about talk radio and how it can assist you successfully promote your book, call me or my hubby Steve at 727-443-7115, ext. 208. Absolutely nothing beats a real-life conversation!
Call today— we're anticipating speaking with you!
Warmest Regards,
Marsha Friedman, President
Due to the fact that we desire you to be successful with talk radio, here are ten new “within” tips to assist you become the kind of guest every host wants to have on his or her show:
Certainly, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. Sometimes you can get so covered up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview pace with that of the radio host. Talk to the host in a conversational and personal way, and if there are callers, do the same with them. Advertizing on Radio Talk